WyreStorm nieuwsbrief november "The Brainstormer"

Welcome to The BrainStormer - an email newsletter from WyreStorm, focusing on AV signal distribution

technologies and solutions. Our goal is to provide you with useful information to make your job easier.

Send us a note if you have any feedback. Email us.

Understanding the Customer Experience = £££
Here's a question for you, "What are your customers' priorities and expectations when it comes to AV signal distribution and control?

This can be a tough question to answer.  Then again, is this even the question we should be asking? Oftentimes customers either don't know themselves or they have difficulty communicating what they want because they don't understand all the technology.

The reality is that customers are really looking for THE EXPERIENCE - how do they feel when they interact and think about their AV system? What are their assumptions on how it should work? What do they need but don't know they need it?  

As an example, the customer may know they want the latest OLED 4K HDR display with the highest specifications possible.  But if an uninformed installer specifies a highly compressed, 8 bit 4K over IP AV distribution system, then the customer experience will be far from amazing. Many times the customer is relying on you, the dealer/installer to help them fully understand the experience.

To state the obvious, customers have different expectations. One customer might want the most optimized AV system for today's technology with plans (and money) to replace the system in 3 years. Other customers will want the system to be flexible, expandable and compatible with tomorrow's constantly changing technologies.

Expectations about how a system will function also need clear understanding. For example, a customer might not say they want their centrally located sources to switch instantly in any location, but you can be certain they'll be decidedly unimpressed if it takes more than three seconds to switch sources or if they have to stare at a blank screen while they wait.

And what about reliability? Whether in a residential or commercial environment, the expectation is that the system works... every time.  And so it should! Reducing layers of connectivity and system complexity removes potential points of failure, meaning less can go wrong. This can be as simple as using technologies like PoH (Power over HDBaseT) found on nearly all WyreStorm products. Fewer power supplies means fewer potential problem points.
 
Some companies in our industry have tendencies over-specify applications, particularly if they unsure of the customer's expectations. The temptation is to give the customer more than they will use to cover all the bases. Not only does this result in bloated budgets and overly complex systems, it can also complicate the customer experience. As an example, why specify an expensive control system that does "everything" when the customer really only wants basic control of AV devices and lighting? WyreStorm's Enado™ control system and NetworkHD Touch™ were specifically developed for these common sense applications.

Simply said, focusing on the customers' experience and really understanding their expectations is essential to the success of a project. And while we all love to talk about the technology, the goal is to provide a solution that meets or exceeds the customer's expected experience, get paid, and get on to the next project.

Think customer experience. Think one-manufacturer solutions and technology ecosystems that reduce the devices and connectivity you need by combining features within individual products for a greater reliability and user experience. WyreStorm solutions succeed where others have failed. The smart money lies with the integrators who can fully understand the needs of their clients and provide solutions that meet or exceed those expectations every time.

Four New 4K HDBaseT Extenders with HDR

We are pleased to announce four new WyreStorm H2 Series HDBaseT 4K UHD extenders supporting HDR 10bit and new chipsets for unrivaled compatibility with the latest 4K UHD sources.
 
All extenders include:
•    4K UHD transmission - Supporting 4K UHD up to 35m & 70m - depending on product.
•    HDR - HDR Compatible 2160p @24Hz, 4:2:0 10-bit
•    HDCP 2.2 - Latest encryption technology ensuring compatibility with all HDCP 2.2 protected content
•    Digital Audio - Passes digital audio up to Dolby Atmos and DTS:X
•    IR and Serial Control - 2-Way IR and RS-232 pass-through
•    Revised Chipset - Allows for reliable transmission of previously problematic UltraHD sources

New H2 Series Extenders Comparisons

 Where's WyreStorm?                                                                                 

AVAD Vendo

November 15th

Dallas, TX  USA

Audio Return Channel (ARC) on WyreStorm products

With today's ubiquitous streaming content, ARC has started getting more of the attention it deserves. In this video Nick Meers, WyreStorm Technical Support Specialist gives you all the details.

View video

Case Study:  Striders Sports Bar 

Where: San Diego, CA  USA
Market: Commercial -  Hospitality
Products:  NetworkHD and Endo Control System

Summary: The Striders installation is a highly scalable AV over IP distribution and control system which included an initial 30 sources to 150 screens throughout the venue. They also needed the ability to expand both sources and displays easily and cost-effectively. NetworkHD was the sure bet!

To learn more Click here.

Check out the latest issue of UK AV installation publication Essential Install Magazine for a feature article from WyreStorm.

There are a lot of questions around compatibility, bandwidth requirements and the transmission of 4K UHD and HDR. Click on the link to view the article and clear up a lot of the confusion.
  

Read more